AI Content Creation Checklist

AI is changing the way marketers approach content. It saves time, supports creativity, and helps maintain consistent messaging as your business grows. By automating routine work and improving personalization, AI gives you space to focus on strategy and results.

As Joe Chernov once said, “Good marketing makes the company look smart. Great marketing makes the customer feel smart.”

Key Question: How can AI support your business goals?

• Set clear objectives: Define what you want to achieve, such as stronger brand awareness, more leads, or higher engagement.
  
• Automate where it counts: Use AI to assist with brainstorming, drafting, or formatting. For instance, let AI generate topic ideas tailored to your audience instead of researching from scratch.
  
• Stay adaptable: Use AI as a support tool, not a replacement. Experiment to see where it fits best in your process.
  

Key Question: How can you make sure your ideas connect with your audience?

• Brainstorm quickly: AI tools can suggest blog titles, captions, or campaign themes in seconds.
  
• Blend with trend insights: Compare AI ideas with tools like Google Trends to confirm relevance.
  
• Guide with prompts: Provide clear instructions, such as “Suggest five LinkedIn post ideas on future marketing trends,” to get focused outputs.
  

Key Question: How can you create more content without losing quality?

• Draft efficiently: AI writing tools can expand outlines into drafts while keeping your brand voice in mind.
  
• Create visuals faster: Use AI design tools to produce graphics, illustrations, or infographics that support your message.
  
• Repurpose with ease: Convert a webinar into a blog, email series, and social posts instead of starting each from zero.
  

Key Question: How do you tailor content for different audiences at scale?

• Segment and adjust: AI can analyze audience data to personalize emails, landing pages, and ads.
  
• Create variations: Test headlines or messages that appeal to different personas.
  
• Engage in real time: Chatbots powered by AI can answer questions and guide users while freeing up your time.

Key Question: How do you track performance and refine your content?

• Monitor metrics: Use dashboards to keep track of engagement, click-throughs, and conversions.
  
• Act on insights: AI analytics can suggest new keywords or improvements to underperforming pieces.
  
• Run smart tests: Automate A/B tests on headlines, layouts, or calls-to-action, then adjust based on results.

Key Question: How do you keep content creative while scaling?

• Set clear guidelines: Build a style framework so AI-generated content matches your tone and brand identity.
  
• Work alongside AI: Use it as a partner in brainstorming and execution while you guide strategy.
  
• Leverage user content: AI can help collect and refine user-generated posts for authentic engagement.

1. Choose one part of your content process—such as idea generation, drafting, or performance analysis—to enhance with AI.
   
2. Test a few tools to find the ones that best fit your workflow.
   
3. Keep refining how you combine AI with your strategy to save time and create more impact.

1. Content Strategy Prompt
   "Act as a content strategist for a small [industry type] business. Suggest a 3-month content plan with blog topics, social posts, and email ideas that build brand awareness and generate leads."
   
2. Idea Generation Prompt
   "Give me 10 blog post ideas and 10 social media caption ideas that highlight the benefits of [my product or service]. Make them simple, engaging, and tailored to [target audience]."
   
3. Content Drafting Prompt
   "Turn this outline into a 1,000-word blog article in a clear, professional tone that speaks directly to [target audience]. Optimize it for the keyword [insert keyword]."
   
4. Personalization Prompt
   "Write 3 variations of an email promoting [my offer]—one for new subscribers, one for loyal customers, and one for people who abandoned their cart."
   
5. Optimization Prompt
   "Analyze this blog draft for readability and SEO. Suggest improvements to the headline, subheadings, and call-to-action to increase engagement and conversions."