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Resources

By Joe Provence April 21, 2026
AI agents are replacing Google as the first step in finding a business. If yours isn't machine-readable, it's 2005 and you don't have a website. Here's what to do.
By Joe Provence April 16, 2026
Most guides for connecting Gemini to an MCP server send you through CLI installs, Docker dependencies, and terminal commands. Learn how to connect Gemini Flash to your existing MCP server in five minutes using a single YAML file.
By Joe Provence April 15, 2026
41% of small business sites trigger the PERSON Entity Trap — common marketing copy misclassified by Google's entity analysis. New data: 63% lose their location signal entirely.
By Joe Provence April 12, 2026
Add a free open-source model to your MCP server using your existing Gemini API key. Gemma 3 27B costs $0/M tokens and takes 15 lines to implement.
By Salt Creative March 27, 2026
Google quietly scores every page for something called salience — and if your location isn't registering above the threshold, your local rankings are working against you. Here's what it means and how to fix it.
By Salt Creative March 25, 2026
Discover the real data behind small business AI adoption in 2026 — from time savings and top use cases to the gaps holding most owners back. Stats from LinkedIn, Salesforce, HubSpot, and more.
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