Ways of Creating High-Quality Content

How to create high-quality content for a modern website

What is high-quality content?

With the previous descriptions outlined, how do we define and explain high-quality content? Here is a quick list to help explain and assist you with creating content for your website to achieve this years' marketing goals.

5 Factors to Identify High-Quality Website Content:

1. High-quality content is comprehensive
   
2. High-quality content must be very useful
   
3. High-quality content offers maximum help
   
4. High-quality content educates by giving people the required information
   
5. High-quality content is accurate

In some instances, the main focus of producing content is increasing the number of times the content is shared on Twitter. Content that gets more shares on social media, is considered successful. If the goal is generating more qualified leads, writing content specifically to a targeted audience is the goal. As audiences connect to quality content, the business successfully captures qualified leads.

The Value and Effectiveness of Content Depend on Key Performance Indicators (KPI)s:

• Google ranks the website in the top three for your target keywords
• Content increases brand awareness and customer loyalty
  
• Content successfully generates leads and sales
  
• Content increases click-through rates and lower bounce rates
  
• Content escalates overall web traffic by having a strong overall presence in organic search results
  
• Content acquires more social shares and generates more traffic to your site from social media platforms
  
• On-site conversions and the bottom-line revenue are enhanced
  
• Content draws in several relevant links from the authoritative domain



Ways of Creating High-Quality Content

Production of content should begin after you have already set up the parameters to boost and contribute to the success or failure of your content marketing strategy.

1.   Be knowledgeable with what is trending and then come up with numerous content ideas
It is important to remember that the topic you choose is a big deal in terms of how your marketing will go. Each piece of content has to start with a topic. Selecting a topic requires considering what is relevant and will relate to your audience. Do market research to find your audience’s preferences and ensure that you take time to survey and look at the kind of content that your competitors are putting out. Tools including, BuzzSumo and Exploding Topics, will help you compare notes and look at your competitors’ content. It is also important to keep a copy of the list of topics that you come across. Use these topics to fill in your annual marketing calendar so that you don’t have to struggle or waste time when you are looking for a topic.

2.   Ensure that you come up with topics that are personalized and unique by adding your perspective
As you explore the world of SEO and content creation, remember that you can always reuse older content. The idea is to recycle old content and positively update it to suit your current needs and website. The process involves looking through previous content, and selecting new ideas from each. By enhancing previous content articles bringing points together in new, unique ways, saves time and also ensures great quality content becomes re-shared. Recycling previous content does test creativity, as the goal is to create interesting and unique content for your audience. But, sharing content more than once, ensures your audience connects to the content.

3.   Target a specific niche subtopic
It is common to find ourselves writing on a broad level. Breaking from the norm and digging a little deeper, is a strategy. This is because the competition will most likely be less competitive at the niche level. A great example would be someone looking to write for a topic such as, "dog training." In this case, this topic is rather broad and you can imagine how many other competitors are using that same keyword. Having said that, looking for details to make content more specific, especially at the beginning stages of the content creation process. Detailed writing provides a greater chance of creating unique content and allows your content to become an authority on a subject. In the, "dog training" example, settling on "dog training behavior" or "dog training commands" will have a high chance of ranking on the first page. Narrowing down the search term makes content become a big fish in a small pond, where the content will be specific to an audience looking for the exact information offered.

For those who want to analyze keywords and topics, you can use the provided tools such as Jaaxy to analyze keywords and topics. This means that as you choose a topic, and concentrate on the subtopics within your niche that are rarely discussed, so that you can connect with an audience.

4.   Create diverse multimedia content
People tend to relate more when the content articles contain visuals such as images, charts or infographics, than when it is all plain text. The types of visual assets that complement and enhance written content will include:

• Videos
  
• Gifs
  
• Memes
  
• Screenshots
  
• Photos
  
• Infographics
  
• Charts

Making use of multimedia ensures that your content is enhanced and therefore increases engagement. The audience is more likely to understand concepts and ideas when they are illustrated and when multimedia is incorporated.

5.   Identify the intent of your search and Call-to-Action (CTA)
As you create your content, it is important to keep in mind what your audience’s intention is. Your newly created content should answer a specific question. Factor in the needs of your audience and the desired goals that you seek to achieve.

6.   Do thorough research to maintain trust and authority
As you create content, ensure that it is trustworthy, which simply means that you need to do thorough research and find meaningful and factual data that backs up your assessments. Even as you decide to write content that could be derived from your personal experience, conduct research so that you do not risk losing your audience by giving inaccurate information. As you cite information, also make sure that it is current and up to date. It is advisable to use Google alerts so that you are updated on your topics of interest.

7.   Employ the right formatting to enable readability
Your content should be readable not only for your audience, but also for search engines so that they can crawl, index, and rank your website. Your overall performance is greatly determined by how you format your content. Formatting has to do with headings and subheadings, lists, and small blocks of text broken up by white spaces so that they are easy to digest.

8.   Capitalize on your own experiences, studies, and data
It can be a huge plus for SEO when you create your data and capitalize on the content that gives insights about your experiences. Your level of authority is likely to make people take content more seriously. When you can put more descriptive content out there and make detailed and useful content, your audience will most likely refer to and share your website with other people. Backlinks on credible websites can help to give your website ranking a massive boost.

9.   Review and edit your content before you publish
High-quality content requires that you avoid publishing first drafts. Take time to proofread your work. Having an editorial calendar comes in handy as you can check your deadlines and give yourself enough time to write an article. Pushing out hastily written, unedited content, will most likely result in low levels of engagement.

10.   Use analytical data to measure content performance and adjust your strategy
Overall, your content’s success will be expressed in numbers. You might think you are producing high-quality content, but your audience may disagree. In this case, what matters is the feedback that you get from your audience regarding what content is valuable and what is not. Make sure you use your top KPIs that we discussed at the beginning of this article to gauge how your content is doing. Observe which topics are performing well and which ones bring little or no traffic.

Conclusion
We cannot deny that standing out with high-quality content is key in today’s digital world. To stand out, quality has to be your number one goal. It will cement your authority with the audience, help you create engaging articles, and ensure that your website is picked up by search engines. While creating high-quality content is one of the most complex aspects of SEO, it has proven to be the most rewarding and the best strategy to create traffic to your website and stay above your competition.

As you strive to become better, the trick is not to compete for trending content but to create content that is better than that produced by your competitors. Before you put your content out there, put yourself in your audience's shoes and ask yourself whether the content helps answer your questions, solves your problems, and adds value to their life or business.