Strategic Communications Consulting & Market Research Company

Effective Communication Strategies That Drive Engagement

At Salt Creative, we help businesses make smarter decisions with clear communication and data driven market insights. Our team specializes in understanding your audience, refining your messaging, and uncovering opportunities for growth.


We work with companies of all sizes to develop communication strategies that connect with customers and market analysis that guides better business decisions. Whether you need to strengthen your brand, improve public relations, or gain a competitive edge through in-depth research, we provide the tools and expertise to help you succeed.

What We Offer:


  • Market Research and Analysis – Understand industry trends, customer behavior, and emerging opportunities.
  • Strategic Communications – Develop messaging that resonates with your audience and drives engagement.
  • Brand Positioning – Differentiate your business and build trust in a crowded marketplace.
  • Public Relations and Media Strategy – Manage your brand reputation and connect with the right media outlets.
  • Competitor and Industry Insights – Stay ahead of the competition with data-backed strategies.

Contact us today to get started.

Contact Us

Salt Creative Logo

Salt Creative

9am - 5pm

Boise Job Openings:

Web Design Internship Description

Responsibilities:


Intern responsibilities may include any of the following, as well as additional functions not listed:


• Implement copy edits and revisions to websites as part of the web design process

• Format, upload, and add photos to websites

• Build page layouts, customize pages according to client specifications, and create contact forms for client websites

• Mange access and permissions to CMS for both staff and clients 

• Assist with curating SALT CMS training and training documentation, and provide applicable training to staff and clients

• Monitor and provide detailed analytic reports for websites and specific digital marketing campaigns

• Cultivate targeted research on web design trends, technologies and strategies

• Oversee other duties as assigned



Applicant Qualifications & Requirements


To be considered, qualified applicants should meet the following criteria:


• Basic knowledge of modern HTML/CSS

• Strong writing and communication skills, with business acumen

• A solid understanding of how web applications work, including basic knowledge of security, session management and best development practices

• Demonstrate awareness of web interface design and aesthetics

• Basic knowledge of search engine optimization process

• Must be self-motivated with the ability to manage numerous projects simultaneously

• Ability to thrive in a creative environment and meet project goals, 

• Able to learn new technologies by sourcing new techniques and trends 

• Ability to generate, share, and follow through on creative ideas

• Demonstrate organizational skills with ability to juggle multiple, competing tasks within the constraints of timelines and budgets 

• Ability to collaborate with others as well as work independently

Learn more

Search Engine Optimization Analyst Description


Responsibilities:


• Conduct keyword research, utilizing dedicated software, and generate new keyword ideas

• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns

• Analyze website and social media pages, then make strategic recommendations 

• Generate content strategy and delegate these to the team

• Develop link-building strategies

• Track, report, and analyze website analytics, PPC initiatives and campaigns

• Oversee content creation and offer suggestions

• Keep up-to-date with new trends and best SEO practices

• Manage campaign expenses, stay on budget, estimate monthly costs and reconcile discrepancies

• Optimize copy and landing pages for search engine marketing

• Perform ongoing keyword discovery, expansion and optimization

• Research and implement SEO recommendations

• Work with editorial and marketing teams to drive SEO in content creation and content programming



Requirements:


• Great customer service and interpersonal skills

• Working knowledge of HTML, CSS, and JavaScript development and constraints

• Documented SEO experience

• Track record of SEM experience, including managing PPC campaigns across Google, Yahoo and Bing

• Solid understanding of performance marketing, conversion, and online customer acquisition

• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)

• Ability to work under pressure

• Knowledge of ranking factors and search engine algorithms

• Up-to-date with the latest trends and best practices in SEO and SEM

Learn more

Featured Projects


RiveRidge


A Full-Service Engineering

Firm in Boise, ID


View project →

Wade Muncey, MD


Fellowship-trained reproductive urologist and men's health expert in Boise, ID.

View project →

Brandi Lynn Photo


Senior portrait, family portrait, and business photography in Boise, ID.

View project →

Realty Yield


Income-producing real estate advisment and consulting in Bend, OR, Portland, OR and Arizona.

View project →
View more

Bridging Research and Strategy to Drive Smarter Communication

Individualized Customer Service & Dedicated Project Managers

Our team has the creative imagination, experience, know-how, and motivation to get your project done and to support you going forward over the long run.

What We Do

  • Our Expertise


    At Salt Creative, we empower businesses to make smarter decisions through strategic communication and data driven market insights. Our team excels at understanding your audience, sharpening your message, and identifying opportunities that drive growth.

  • Our Services

    Professional Services for Your Company


    Get a dedicated marketing team for less than a full-time employee with far better results. We design and execute custom digital marketing plans made specifically for you.

  • Proven Results

    Proven Results for Hundreds of Clients


    100+ websites and clients retained and constantly growing. Here's the data you need to be confident that we'll deliver results for you as well.

  • Qualifications

    Explore Our Web Design & Digital Marketing Qualifications


    Having created web designs here in Boise, Idaho, and frankly all over the world, we want to share some of our client's experiences and show you that we are, and strive to be, the best. Your success on the Internet is our #1 objective. We can have your new website up and running and starting to rank on search engines within six weeks. Please explore the categories below where we tout our exceptional SEO capabilities, our extensive client base, our dedication to customer service, as well as our internet marketing platform.

  • Case Studies

    Success Stories from Satisfied Clients


    This is not our first rodeo. We have the motivation, compassion, experience, drive, and technology to help you succeed. View some case studies here.

  • Testimonials

    Read Our Client Testimonials


    We challenge you to find a company in Boise with as many references, websites, awards, and kudos from clients. We have the experience to get your project done on time and at a reasonable price.

  • Why Choose Us

    What Sets Us Apart from the Competition


    Feeling a bit overwhelmed? Mobile sites, SEO, ratings & reviews, CRM, email marketing, quality content, social media, citations, PPC & SEO. We deliver a single login and a team dedicated to your success.


    Learn more about Salt Creative. We have the qualifications you need to get your project done.

  • Customer Service

    Unsurpassed Customer Service


    We regularly hear the nightmares of our prospect's past experiences with former website providers and digital marketing professionals. We are entirely dedicated to a superior customer experience. We are truly here for you.

WHY SALT CREATIVE?

Industries We Serve

We serve a wide variety of industries and organizations of all types and sizes.

Examples:

  • Real Estate
  • Legal
  • Specialty Retail
  • Food & Beverage
  • Financial Services
  • Product Manufacturing
  • Gift Shops
  • Apparel & Clothing Brands
  • Restaurants & Coffee Shops
  • Craftsman
  • Tax Services
  • Insurance Agencies
  • Accounting Firms

Examples:

  • Electric & HVAC
  • Manufacturing Suppliers 
  • Builders & Engineers
  • Construction Companies
  • Leather Manufacturing
  • Wood Manufacturing

Examples:

  • Product Manufacturers
  • Specialty Retail
  • Food & Beverage
  • Product Manufacturing
  • Gift Shops
  • Apparel & Clothing Brands

Examples:

  • Medical Practices
  • Dental Practices
  • Specialty Medical Services
  • Mental Health, Neuropsychology
  • Medical Insurance Providers
  • Medical Device Sales
  • Social Services
  • Nutrition & Fitness

Examples:

  • Online Schools
  • Construction Certification
  •  Real Estate Certification
  • Tutoring Programs
  • Textbook Companies
  • Public Libraries
  • School Supply Distributors
  • Private Schools