BOUTIQUE HOTELS & RESORTS

CLIENT

SPOTLIGHT


CLIENT

VIP Hospitality Group


EXPERTISE

Concepting / Digital Marketing & SEO / Production


THE CHALLENGE

Salt Creative accepted the challenge of curating content for print and digital centered on showcasing boutique hotels for new audiences, including a young family demographic; modern, Eco-friendly lifestyle, ages 35-55+.

DELIVERABLES

  • Highlight family-friendly accommodation, local things to do, recreational opportunities and featured amenities.
  • Produce content for print and digital publications.
  • Establish cross- collaboration with local businesses, partners and vendors.
  • On-location production for print editorial.



DELIVERABLES

PRODUCE ENGAGING CONTENT

Salt Creative teams worked onsite festival to produce content to highlight Camping Experience, Festival Events, country stars, new artists


PRODUCTION


  • Photography - performance / styled photo shoots / interviews
  •  New Artist Branding

Identify New Channels

Push digitial content to audiences in social media / digital content.


  • Digital Magazines 
  • Social Media Campaigns
  • Inbound Marketing

Artist Features

Capture full festival experience and artist stories in features, interviews and magazine editorials.

TARGETED BRAND FEATURES

Capture the full festival experience featuring brands aligned to demographic such as Airstream and WVV - content produced onsite.


ONSITE PRODUCTION


  • Introduce audiences to artists in cross-collab's
  • Social / Digital Campaigns
  • Editorial - lifestyle magazine content

PROPERTY

SPOTLIGHT

Coho Oceanfront Lodge


Set beneath the lush foothills of the Cascade Mountain range in Oregon's Willamette Valley, country music festival goers have gathered for over 29 years at 3-day country music festival with onsite camping. Each year, Oregon Jamboree welcomes families, country music fans and those looking for a fun-filled weekend getaway with old-fashioned charm. The community of Sweet Home provides the spot to get away from city life. The festival venue, Swanky Park, is idyllic with a 20+ acre spread, the historic Weddle covered bridge adjacent main stage, and quaint side stage for more intimate performances. Festival founders, Marge Geil and Leslie Ancke envisioned the event to benefit the community. Over the years, the festival has become a consistent benefit to the community, while offering a full festival experience for everyone.

Identify Target Demographic

Establish target demographic set to festival experience and campaign goals.

Establish Digital Strategy

Bring festival experience to life with creative content for digital promotion.

Digital Reach

Reach mainstream audiences and break into new markets.

quotesArtboard 1 copy 2

Thank you! Our owners love the spread!"

Mariah, Property Manager

COHO OCEANFRONT LODGE

Looking to expand your reach?

We’re here to help!

Salt Creative has worked alongside sales and marketing teams, festival promoters and creatives for over a decade.

Our seasoned know-how gets the job done.